Ask For More
How to Negotiate Anything — Your Salary, Your Bills, Your Business Deals — Without Feeling Like a Jerk
People who negotiate their starting salary earn an average of $600,000 more over a career than those who accept the first offer. Same skills. Same hours. The only difference is they asked.
That's the number that should change how you think about every deal you've ever walked away from. The raise you talked yourself out of. The medical bill you paid in full. The car you bought at sticker price. The freelance rate you kept too low because pushing back felt uncomfortable. Every time you stayed quiet, it cost you — in money, in opportunities, and in the quiet confidence that comes from knowing you can advocate for yourself.
Here's the truth most people never hear: the other side expects you to negotiate. They built room for it into their pricing, their salary ranges, and their contract terms. When you don't ask, you're not being polite — you're accepting a deal that was designed to be adjusted.
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What's inside
- Why we don't negotiate — the psychology of fear, the likability trap, and the research that proves staying silent is the most expensive thing most people do
- The preparation framework — BATNA, target, reservation point, anchoring, and the 15-30 minutes of prep that decides the outcome before you say a word
- Negotiating your salary — exact scripts for new offers, when to counter, the numbers that work, and what never to say
- Negotiating a raise — how to build your case months in advance, time the ask, and handle every objection
- Business deals and client contracts — value-based pricing, scope-first sequencing, and answering "that's too expensive" without dropping your rate
- Big purchases — cars, homes, contractors, and professional services, with the email strategy that makes dealers compete
- Bills and subscriptions — the universal call script that saves most families $1,000–$3,000 a year, plus medical-bill and insurance tactics
- Vendors and suppliers — the levers that move pricing and how to counter the tactics they use on you
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