Cover of Indigestion or Starvation flagship field guide
Business & Mentorship · 96 pages

Indigestion or Starvation

An 8-Lesson Micro-Course for Founders Ready to Diagnose and Decide

by Italo Campilii

Every struggling business is dying of one of two things: indigestion (too much, executed badly) or starvation (not enough demand, cash, or attention). Most founders treat the wrong one.

Eight short lessons that teach you to diagnose which state your business is in — and exactly what to do next in each case.

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What's inside

  • The Two States — the diagnostic every founder needs
  • How to tell overload from underdemand before you make it worse
  • Decision frameworks for cutting, focusing, and feeding the business
  • Eight lessons, each ending with one concrete decision

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