Get Found by AI
The 2026 Playbook to Show Up in ChatGPT, Perplexity & Google AI
Your customer just asked ChatGPT who the best company in your category is. It named three businesses. You weren't one of them.
The search box moved, and nobody sent a memo. A huge and growing share of buying questions never touch a list of blue links anymore. People ask ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini — and the AI answers directly, names a few sources, and sends almost nobody anywhere. The answer is the destination now. And those answers are built from somebody's content. The only question is whether it's yours or your competitor's.
Right now, most businesses are still optimizing for a list of links fewer and fewer people read, while the moments their customers actually decide who to trust get assembled from sources that aren't them. That's the opportunity. The window is open, and almost nobody has started.
Amazon link opens a search for this title — direct listing links land as each edition finishes publishing.
What's inside
- How AI search actually works — the two ways an AI answers you, the retrieval pipeline step by step, and exactly where you can intervene
- The citability mindset — how to write sentences a machine can lift, quote, and trust, with full before-and-after rewrites
- Entity SEO — how to become something AI recognizes and recommends, even for questions that never mention your name
- Schema and structured data — the five markup types that matter, with copy-ready examples
- E-E-A-T for the AI era — why AI trusts some sources and ignores others, and how to be the trusted one
- Content structure machines can extract — headings, lists, tables, and the page audit checklist
- Winning each engine — ChatGPT, Perplexity, Google AI, Claude, Gemini, and Copilot, with a quick-reference cheat sheet
- Building a topical authority hub, earning off-site mentions, and measuring whether any of it is working
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