Your customer just asked AI who to hire. You got skipped.

A small studio kept beating giants — inside AI answers.

Italo Campilii founded Acromatico, a brand studio, and watched small brands get cited by AI over far bigger competitors — because clarity beats size and specificity beats spend. The engines aren't loyal to the biggest budget. They're loyal to the clearest, most credible, most extractable source on the live web right now.

"AI answers are a genuinely fairer arena than the old link-and-ad arms race. A small studio that's clearer, more specific, more trustworthy, and better-structured than a giant competitor can win the citation — and I've watched it happen." — Get Found by AI, Conclusion

That system — the one the studio actually uses — became this book. Written for anyone who wants to be found.

You're optimizing a list of links your customers stopped reading.

Most businesses are still tuning blue links while the moments their customers actually decide who to trust get assembled from sources that aren't them. In AI search, the answer is the destination. Your win condition isn't a click anymore — it's being named, quoted, or cited inside someone else's sentence.

"The unit is the passage, not the page. You're not optimizing a page to rank tenth. You're writing extractable, self-contained chunks that an AI can lift cleanly and trust." — Chapter 1: How AI Search Actually Works

The retrieval pipeline: five moments you win or lose.

Every time an AI answers a buying question live, this happens. Knowing each step tells you exactly where to intervene.

Could a machine lift one sentence from your site and quote it?

For any important claim, ask: could an AI drop this sentence into an answer and have it stand completely on its own — clear, correct, and useful — with zero surrounding context? Most web copy fails badly. Straight from Chapter 2:

Numbers, names, dates, and concrete nouns make a passage feel like a fact an AI can safely repeat. Write like a reference, not a billboard. That shift — plus four more like it — is exactly what the free course walks you through.

Five transmissions. One goal: show up in the answer.

A free 5-lesson mini-course pulled directly from the book. Each lesson ends with something you can do the same day — starting with watching yourself get skipped, and ending with a 30-day sprint plan.